Cocktail Course

I’m Will, founder of Booze.beer and a lifelong student of good times, great drinks, and the culture that surrounds them. Over the years I’ve gone from pouring pints at home parties to building a brand dedicated to elevating the drinking experience — from premium bar tools to apparel to curating the perfect night out. I live and breathe this world.

I’ve tested hundreds of cocktails across bars, rooftops, festival tents, and late-night kitchens, refining what actually works: flavour, balance, speed, and real-world practicality. I know drinking culture from the inside — not just the recipes, but the lifestyle, the social dynamics, and the creativity that makes a drink memorable.

This course distils everything I’ve learned into a clear, modern, no-nonsense guide for anyone who wants to level up their cocktail skills. Whether you're mixing at home, setting up a bar, or just wanting to impress your friends, I’ll show you exactly how to build drinks with confidence, understand spirits properly, and avoid the common mistakes most people make.

I’m not a traditional bartender — I’m a creator, a brand-builder, and someone who genuinely loves the craft. If you want cocktail training with personality, precision, and zero pretentiousness, you’re in the right place.

Let’s make better drinks.